5 Best Strategies to Increase Mobile App User Engagement in 2022

With the increase in humans relying on mobile phones the app stores are flooded with different applications for different purposes. But only registering and existing in the store does not solve the purpose of businesses. Also, in their current scenario, the number of downloads of an app cannot define the success of that mobile application. What if the people download your app, use it once, and then never get back to it?

According to the data available online, there were 2.89 million apps on the Google play store which ensures more attention to being driven on strategizing apps. With this level of competition in the market and a large number of app development software, developers face many challenges to make their applications loved by all.

If your application ensures that users are hooked to it for a longer period then nothing can stop your app from going viral. These engagements decide whether your app will be a highly ranked one or simply disappear from these app stores due to better engaging apps present on the platform.

Users download an application for a purpose and forget it once the work is done. An application lying in vain with no use is not what it is designed for. Make sure that downloading your app is the initial step for your user to have an engaging and exciting journey.

To understand the best strategies to increase User Engagement we must first learn what user engagement is and why it is important.

User Engagement

It can be considered to measure how well your application can solve the user’s problems. The more value your app provides to the user the more will the user be engaged with your product and services. The higher the engagement rate, the higher will be the profits.

The user engagement measures that determine the success rate of your application are as follows:

• If the number of downloads from the app store is less try optimizing your app on the app store since a higher number of downloads depicts a high success rate. Besides, an app developer should buy a code signing certificate and install it to secure and authenticate the app code. So, users will trust your app.
• The number of people who actually launched your app after installing it. This is referred to as the open rate of your app.
• Bounce rate is the number of users who bounced back and did not register to your app after installing it. This can help you find connectivity problems and fix them.
• The number of active users on your app. These active user data can be analyzed based on daily active users, weekly active users, and monthly active users.
• The average length of sessions can be calculated by dividing the total time by the number of sessions.

Top 5 Strategies to Increase Mobile App User Engagement:

1. Minimal Friction on Onboarding

It is rightly said that the first impression is the last impression. This makes so much more sense here, as the first process that is mostly registration of new users must be the smoothest of all. As the user onboards your app, they seek a simple login process.

If the process gets complicated at the beginning itself there are high chances that users will abandon and leave the app without even using it for once. This can trigger your app engagement.

Rather than seeking new users every time, apply the retention policy for users. User retention can be achieved by removing all the complexities from the initial login process.

2. Customized experience

No humans will ever seek a mechanized monotonous environment. Personalizing the app will help your customers to be engaged for a longer period on the app.

Adding customized greetings or notifications to your strategy can help in increasing the session lengths. Also, personalized recommendations based on previous searches can attract user attention.

Personalization can also be done by using languages specific to the area. This attracts more local users as it’s convenient for them.

This personalization can be a game-changer when applied to emails and push notifications. Most of the generic emails and notifications are often cleared without even opening them. Adding a personal touch to it can multiply the conversion rates. In addition, you should also use a DMARC report analyzer to ensure your emails are authenticated and secure.”

According to a report published by Localytics, the conversion rate is 35% higher when the messages are personalized.

3. Rewarding Users

As you provide smooth onboarding and personalize the environment, the next step should be giving some reasons to stay to your users. Since multiple options are available for your app, incentivize your user for choosing you.

Rewards have a proven history of increasing the customer base for almost all industries.

Rewards may vary depending upon the type of your application. If you are an eCommerce merchant, users seek exciting offers, gift vouchers, etc. But If you have a music streaming app user demands may vary like ad-free music, extended subscriptions, etc.

4. Timely Updates

No matter how popular an app is to keep the user online, it requires updates. These updates can include changed themes, new features, or anything that attracts your user base.

These updates should fix the common issues faced by the previous versions of your application.

Updating your app frequently can keep the users excited about the upcoming features and capabilities of your app. Also, these updates should include the feedback received from customers to assure that you are listening and implementing their suggestions.

This can help in building trust with your customers and keeping them hooked to your app for a longer period.

5. Push notifications

People rely on their mobile phones for almost every second task which keeps them closer to their mobile phones. This increases their chances to check their notifications as soon as they receive them. Therefore, by using a business phone system companies can send their message faster and more efficiently.

This makes push notifications a crucial tool for your user engagement. These notifications can be informational, reminders or to call out your users to use your app for the specified reason. For example, Netflix has improved its user engagement with the help of recommendations based on the user’s history.

These push notifications can be of no use if not framed and optimized properly before sending them.

Conclusion

The mobile application industry is expanding and so is the need for improved user engagement. Think from the perspective of users, what do you find the most attractive feature in your favorite application, try and implement the best of all using the above-mentioned metrics.

The above-mentioned strategies can be used to brush up your user engagement and increase your user base.