What Are The Ingredients For A Good Mobile Application?

With over a million mobile apps available on major app stores, businesses across the globe have realized the influence of mobile applications in the 21st century. Consequently, the mobile app industry has grown increasingly contentious, and enterprises are ascertaining it challenging to find themselves in a pool of rival(s). To better compete, it is compelling for companies to learn that factors that construct a thriving mobile application development.

Considering its importance, a mobile phone is considered as one of the most powerful tools in the present era; playing a pivotal role in shaping the way our society works. It has converted into a medium where customers spend 90% of their time. With that into consideration, businesses are now urged to plan their strategies in a way that genuinely meets the customers’ needs.

What Makes A Good Mobile Application?

The answer to this can appear rather dull: A prosperous mobile application is one that thoroughly satisfies the customer’s needs effectively and promptly. That said, it is crucial to understand that developing a mobile app is a journey that progresses one step at a time. In the majority of cases, companies endeavour over time to cultivate their mobile application to meet their customers’ needs. Keeping all that is stated above into consideration, described below are six of the most crucial ingredients that govern the success of any mobile application:

1. A Well-Defined Target Audience and Elevator Pitch:

For businesses planning to invest in mobile application development, it is crucial to have an insight into the specific purpose that their mobile app is supposed to serve; making their app different from their competitors. From a customer’s point of view, an application that can significantly cater to their needs is what stands out amongst the norms. This, however, can only be achieved when businesses are familiar with their target audience. Once this aspect is figured out accurately, the rest of the procedure fits like a glove.

When considering mobile application development strategies, it is essential to ensure that the application is either an enhanced concept of a competitors’ app or even better, if it is based on an original idea. To have these aspects efficiently catered to, it is essential to construct the views around the following questions:

• The app’s key functionality
• Why would your customers use it?
• What is the USP or added value it serves?
• What type of audience will benefit from it?

Once these questions are rigorously quantified, it gets easier to have a clearer image of what the mobile application would be like. Not only would this help businesses understand their potential customers; it also helps in providing thorough insights into defining factors that would make the application a standout!

2. Outlines An Effective Marketing Strategy:

The success of any mobile application is governed by the number of users that have downloaded the app. This, however, only happens when the mobile app outlines an effective marketing strategy. One mistake that businesses commonly make is that they start developing their marketing strategies after the mobile app is developed. It is crucial to understand that a rigorous marketing plan will not only help in engaging the customers but would also ensure expanding the customer base. This is why it is essential to have the word out as early as possible; needless to say, in an effective manner.

It is always better to know what successful brands do to market their products. Statistics reveal that an effective marketing plan for a mobile application is divided into three campaign phases:

• Pre-launch
• Launch
• Post-launch

3. Delivers Real Value:

Businesses need to look at their app as a way of generating exceptional value. From a users’ perspective, it all comes down to the speed and convenience that they root for from a mobile application. This is the reason why businesses must focus on ensuring the fact that their mobile app delivers real customer value to encourage and drive customer loyalty. Generally, an application that has seamless features and can be used easily in numerous situations is what customers need when it comes to a mobile app delivering them real value.

4. Driven for Optimum Performance:

Performance is one of the leading factors that predict the success of any mobile applications’ success. Poorly performing mobile applications can lead to a uninterested user experience; costing you your revenue and brands’ perception. It has been found out in dimensional research that almost 80% of the mobile application users will only use a poor functioning app three times or less.  This is the reason why businesses must ensure that their app works flawlessly.

A successful mobile app consistently performs well to maintain and improve the user experience. An excellent mobile application that is driven for optimum performance features the following features:

• Launches quickly and does not keep the users waiting
• Takes prompt actions against the bugs and slow-performing aspects
• Continually optimises to ensure high performance
• Is rigorously tested to ensure optimum performing

5. Features User Engagement Elements:

One of the most significant aspects that result in being one of the core ingredients for a successful mobile application revolves around ‘User Engagement’. This is the reason why businesses must invest a reasonable amount of time to make sure that the features and elements in their mobile application viably target the aspects of user engagement. This can be achieved by employing strategies like in-app messaging or push notifications; based on the services that the business offers. To continually work as per the customers’ response, businesses need to have a strict check on their apps’ analytics as it can help them in identifying the type of content that is keeping their customers engaged.

In order to accurately measure engagement and glean relevant insights, you need to know about the most important KPIs for app tracking. This includes analyzing aspects like the number of downloads and active users month by month, as well as how long people are using the app for, and what it costs to acquire new customers.

6. Little To No Download Fee:

Customers are attracted to businesses that care about them. This is why companies must consider the entire process of developing a mobile application as an investment made in the right direction. To make sure that more users get attracted towards your services, charging little to no download fee is a step made in the right direction. This will help them enjoy the application and its functionalities to the fullest. To roll it out in easier words, offering free mobile application would result viably in hooking more potential customers.