How to Promote an App with a Minimum Budget?

There are several different methods to promote an application. This blog briefly explains them all.

Content marketing does possess the ability to do wonders; however, the outcome takes a considerable amount of time.

The quicker you start writing blogs, the better. Prior to the app release, it is crucial to have a dedicated website with a media kit, links to social media handles, and a separate news section.

Post-release, all that’s left to add on your website are links to app stores. Try and work on distinct social media platforms to promote an application: as time goes on, they will become a rich and potent traffic source. 

But that won’t be enough to attract the audience.

Enable your visitors to explore the development process as it’s the most powerful source of content at the start of your rollercoaster ride.

Let your audience view all the ‘behind the scenes’ content as your team that shares the workflow might inspire trust among the potential customers and offer a sense of brand identity. In case you don’t possess the ability to make content at a large scale, consider adjusting your current for various platforms, such as Instagram, Facebook, or YouTube.  

• Don’t concentrate merely on the product; instead, work on building a robust reputation. 
• Try to engage users as much as possible through activities, giveaways, contests, or puzzles.  
• Have a thorough look at what type of content other app developers are producing. Try to extract something that you could borrow or even replicate. Do extensive research on your competitors to identify how you can stand out.

Enhance your SEO

Since you are now putting your content on the internet, you have to ensure that people can locate you. It’s all about Search Engine Optimization. In case you don’t know anything about this; read a little about SEO, and try to comprehend some of its basics.

Let’s have a look at some of the things you need to do for internal website optimization:

• Make your website load faster.
• Master microformats.
• Create a sitemap.
• Arrange all sorts of tags (for example, heading tags, meta tags, etc.) and alt-captions for pictures.
• Erase all the automatically created duplicate pages.
• Add this: Gather data on keyword volume and trends, keyword competition, similar keywords, and more with Google Trends API.

Upon completing your website’s internal optimization, move forward to the external one – acquire as many links to your site from other sites as possible.

Accumulate a media kit

Your app’s website must have a spacious media kit that makes it incredibly easy to comprehend what your application is all about. Consider it a resume for your brainchild.

Concisely explain your application and its essential features, post relevant forms, screenshots, icons, logos, and cover photos, provide links to primary contacts, promo videos, teasers, and social media handles.

Select media for your target audience

With a media kit in your arm’s reach, it’s effortless to communicate. 

Here’s a list of media channels, magazines, and YouTube channels that can write about you. In order to make the navigation smoother, we’ve mentioned the average monthly traffic of each entity.

Don’t restrict yourself to just the mobile media industry – explore media suitable for your target audience.

Never ignore podcasts. A recent report by Claritas showed that podcast advertisements are becoming more and more effective. In case you don’t have a fancy budget for promotion, you can walk into the podcast as a speaker. But, keep in mind that you will need some expertise and stories.

Viral content and Word of Mouth

Users must be allowed to share your application with their social circle from within. The more channels you offer, the better: email, all sorts of instant messengers, and social media.

Select the right time to ask your potential customers if they would like to share to promote your application. It shouldn’t be too early for the customers to assess and appreciate the merits of the application and shouldn’t be too late for users to remember the app’s unique features and functions.

Look for collaborations

A small budget for app promotion is the reason to arrange different types of collaborations to exchange an audience: from webinars, joint broadcasts, and guest posts to going offline.

For instance, a certain app called Retrocube doesn’t demand installation and can be easily accessed with merely a QR code. This is an excellent reason to join hands with a local café or a bar. Spend some time thinking of ways to go offline. Think about where your target audience resides and how will you reach them?

For instance, for a meditation app’s audience, one can look at book club meetings, but a business center’s noisy dining room would be much much better.

Try to get featured

Consider getting featured once you’re done with app optimization for stores. Try getting into the editorials of the Google Play and App Store. This isn’t difficult to achieve if you have a quality application. All you need to do is follow all the rules religiously and compel editors to fall in love with your product. All those featured get a chance to appear on the particular store’s home page – free of cost.

Master the art of app promotion and development by reading our exclusive guides for free only on Retrocube!