Making A Successful Mobile Gaming Application During COVID-19
Considering the constant changes we have been experiencing due to the ongoing global pandemic, it is clear that COVID-19 has drastically impacted our lives, making lots of day to day activities rather difficult. While businesses have been affected radically due to the worldwide quarantine being practised, there is one business that has experienced a boom even during these difficult times; the gaming industry.
Since people are keeping occupied during quarantine by playing mobile games, it comes to us as no surprise that app stores are constantly being flooded with new games every single day. While the novel Coronavirus keeps people confined to their homes, the online gaming industry is rising exponentially due to an incredible hike in user engagement; thus, making room for newcomers to step right in!
Making a Successful Mobile Game during COVID-19:
Making an online mobile game revolves around several key factors that must be ensured to help your gaming app outshine the lot. Hence, to get the ball rolling, described below are the crucial steps that are the governing factors to make a successful gaming application:
- Come Up With an Idea:
There is no point of developing a version of something that already exists on the app stores. Although the app stores are always brimming with new gaming applications every single day, which makes them failure is the fact that the majority of these games lack innovation and creativity. Hence, it is essential to brainstorm thoroughly to try come up with an idea that can immediately grab the attention of one’s target audience. Making sure to align your idea with the logical analysis of what’s currently trending. Also, it is essential to continually work on and develop the idea until you’ve come up with something brilliant.
2. Remember, Simple is the New Addictive:
What people often misinterpret is the fact that being innovative does NOT refer to being complex. To explain it better, it is vital to take basic human psychology into consideration. People are generally drawn towards those mobile games that are easy to comprehend and reasonably challenging to play. The user interface doesn’t really matter if your idea is unique. A brilliant example of this could be the game “Flappy Birds”. Even though the graphics were poor and the bird itself was extremely pixelated, the game was a remarkable success just because it was easy to understand and challenging to overcome.
3. Working on the Design:
Designing a game requires a lot of attention and is probably the most crucial step after coming up with a unique idea. Developing the android app or character, the story and the overall user interface of your mobile application requires a lot of time and hard work. While designing the application, it is also essential to take the app size into consideration. Remember, a game that is oozing with graphics would probably require a lot of storage rather than the one that is not.
4. Creating a Monetizing Strategy:
Developing a mobile game app does not only require technical skills and creativity; instead, it also calls for a steady flow of cash. Hence, if you plan to earn from your game application to make some profit, it is crucial to have a monetization strategy in place. Two of the prevalent methods to attain this are as follows:
Micro-transaction: Micro-transactions are also known as ‘in-app purchases’. They are a brilliant way to keep the users glued to the game while helping you earn some money. This can be explained by considering the game “Ludo Star” that allows the users to buy the gems at a reasonable price; offering the users a competitive advantage for a few dollars.
Paid Advertisements: Paid advertisements are a great way to monetize your game application. Whenever the users click on an ad, the owner of the app gets paid. This can be incorporated by offering coins, gems, tokens, or other in-game currency, in exchange for watching advertisements.
Key Takeaway:
It is essential to understand that a complex game with high-end graphics is not the only way to make your game app a viable success. With the right tools and right strategy, your mobile game app can make a significant difference. While we continue to fight the ongoing pandemic by keeping ourselves confined to our homes, it is an excellent opportunity for start-ups to play their role by developing promising game applications that are certainly the need of the hour!
